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Sylvan Hillebrand (26) is a Dutch graphic designer from Amsterdam. Specialized in branding and promotional work, he studied Graphic Design in Enschede and New York City and currently works at HarrimanSteel in Amsterdam where he has experience working with companies such as Uber and Nike.

Sylvan Hillebrand

Logo Grids & Guides

With this showcase, I hope to provide a helpful insight into the design process by presenting a breakdown of the structural composition of a range of logos. While acknowledging that these grids and guides serve as guidance to improve the balance, scalability, composition and proportional relationship of the logo rather than a strict rule, allowing the rules to be broken for optical adjustments and creative flexibility.