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Sylvan Hillebrand (27) is a Dutch designer based in Amsterdam, with a background in Graphic Design, Branding and Motion. He studied Graphic Design in New York City and Enschede and has worked with small, and larger clients such as Nike, Uber, Canyon, and Jordan. Currrently available for commissions.
With this showcase, I hope to provide a helpful insight into the design process by presenting a breakdown of the structural composition of a range of logos. While acknowledging that these grids and guides serve as guidance to improve the balance, scalability, composition and proportional relationship of the logo rather than a strict rule, allowing the rules to be broken for optical adjustments and creative flexibility.